Home Health, Fitness and Dieting Controlling the Message: New Media in American Political Campaigns PDF ISBN-10 1479867594, ISBN-13 978-1479867

Controlling the Message: New Media in American Political Campaigns

Michael Kohlers chapter was fabulous...

Description

Paperback: 368 pages
Publisher: NYU Press (March 27, 2015)
Language: English
ISBN-10: 1479867594
ISBN-13: 978-1479867592
Product Dimensions: 7 x 0.8 x 10 inches
Amazon Rank: 1558844
Format: PDF ePub djvu book

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Choice Outstanding Academic Title of 2016From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—...

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