Home Travel The Development of Mexico's Tourism Industry: Pyramids by Day, Martinis by Night (New Directions in Latino American Cultures) ISBN-10 1403966354, ISBN-13 978-1403966

The Development of Mexico's Tourism Industry: Pyramids by Day, Martinis by Night (New Directions in Latino American Cultures)

Description

Series: New Directions in Latino American Cultures
Hardcover: 192 pages
Publisher: Palgrave Macmillan; First edition (April 11, 2006)
Language: English
ISBN-10: 1403966354
ISBN-13: 978-1403966353
Product Dimensions: 5.5 x 0.6 x 8.5 inches
Amazon Rank: 2610212
Format: PDF Text TXT book

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Today, tourism is one of Mexico's most successful revolutionary projects that played a decisive role in the making of that modern nation. From the industry's birth in 1928 to its boom in 1946, government officials and private entrepreneurs coalesced around tourism to study, develop, and promote it as a development strategy that fulfilled revolutionary goals. Through savvy promotional campaigns that professed goodwill and showcased the modern (mar...

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