Home Computers and Technology Web Metrics: Proven Methods for Measuring Web Site Success Book ISBN-10 0471220728, ISBN-13 978-0471220

Web Metrics: Proven Methods for Measuring Web Site Success

The tone of this book is pretty coversational but unorganized. The information in this book is pretty much out of date. For example, this book still talk a lot of banner ad which is almost out of the scope in today's ad on web, while talking little...

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Paperback: 356 pages
Publisher: Wiley; 1 edition (June 15, 2002)
Language: English
ISBN-10: 0471220728
ISBN-13: 978-0471220725
Product Dimensions: 7.4 x 1 x 9.2 inches
Amazon Rank: 4241569
Format: PDF Text TXT book

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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)Explains the criteria for building ...

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